TOUM


Visual Identity, 2025.
Project developed with Clara Seleme,
owner of the studio Paspatur, based in Rio.

Visual identity developed for the lebanese restaurant TOUM. The graphic identity was built upon the restaurant's name itself, "TOUM," which means sauce in Lebanese. The lettering developed for the logo is inspired by the sinuous shapes that represent the movement of the sauce being poured, resulting in a design of completely geometric letters, formed by the repetition of the same modules.